Starting from the pre-existing logo of Cinecittà World, the movie-themed amusement park, I was tasked with developing the visual identity for a new theme park: Roma World, entirely dedicated to Ancient Rome and owned by the same company.
I chose to maintain visual consistency with the original brand by preserving the typographic style of the word “World” and the portal element, which I reinterpreted as a Roman helmet, an iconic and easily recognizable symbol of Roman culture. The font used for the word “Roma” was specifically adapted in the style of Imperial Rome, with solemn and elegant lines designed to evoke the authority, history, and allure of the Empire.
The result is a logo that blends visual continuity with the Cinecittà World brand and a strong thematic identity rooted in Ancient Rome—able to immediately convey the immersive experience the park offers at first glance.
Starting from the existing logo of Cinecittà World, the movie-themed park, and maintaining visual consistency with the identity developed for Roma World, I designed the logo for Aqua World, the Cinecittà World Water Park, the third theme park owned by the same company.
The creation of Aqua World marks the completion of a larger vision: the formation of a true resort experience composed of three parks — cinema, ancient Rome, and wellness — each with its own personality, yet united by a shared visual language. In this logo, I preserved the style of the word “World” and reimagined the iconic portal as a tropical paradise island, a symbol of escape and relax. The font used for “Aqua” is softer and more fluid, intended to evoke a sense of calm, lightness, and well-being.
The result is a logo that remains consistent with the existing brand universe while establishing a strong thematic identity that reflects the peaceful, sensory essence of Aqua World.
ETILICO è il nome di un pub di Roma che si è affidato a me per il restyling del logo. L’idea per il restyling parte proprio dalla formula chimica dell’alcol etilico.
Successivamente ho integrato la formula completa alle lettere che compongono la parola ETILICO
