Roma World – Logo

Concept Logo

Starting from the pre-existing logo of Cinecittà World, the movie-themed amusement park, I was tasked with developing the visual identity for a new theme park: Roma World, entirely dedicated to Ancient Rome and owned by the same company.

I chose to maintain visual consistency with the original brand by preserving the typographic style of the word “World” and the portal element, which I reinterpreted as a Roman helmet, an iconic and easily recognizable symbol of Roman culture. The font used for the word “Roma” was specifically adapted in the style of Imperial Rome, with solemn and elegant lines designed to evoke the authority, history, and allure of the Empire.​​​​​​​

The result is a logo that blends visual continuity with the Cinecittà World brand and a strong thematic identity rooted in Ancient Rome—able to immediately convey the immersive experience the park offers at first glance.