Aqua World – Logo

Concept Logo

Starting from the existing logo of Cinecittà World, the movie-themed park, and maintaining visual consistency with the identity developed for Roma World, I designed the logo for Aqua World, the Cinecittà World Water Park, the third theme park owned by the same company.

The creation of Aqua World marks the completion of a larger vision: the formation of a true resort experience composed of three parks — cinema, ancient Rome, and wellness — each with its own personality, yet united by a shared visual language. In this logo, I preserved the style of the word “World” and reimagined the iconic portal as a tropical paradise island, a symbol of escape and relax. The font used for “Aqua” is softer and more fluid, intended to evoke a sense of calm, lightness, and well-being.

​​​​​​​The result is a logo that remains consistent with the existing brand universe while establishing a strong thematic identity that reflects the peaceful, sensory essence of Aqua World.